The Story of Logo, 210 and 012
012 [il] is our company name and 210 [ring] is the service name. All companies should have a logo for their products or service. What’s your favorite logo? Good-looking logo is cool, but logo should have a meaning and business philosophy that the company pursues.
You may see the number 0, 1, 2 in here. Each has the meaning. Let’s see. 0 = infinite. 1 = the one and only. 2 = harmony and balance. This logo has our message that we dream of the world where people living in harmony having a mission in their life with infinite possibility.
Now you can see the deep meaning in logo? This meaning gets perfect only when 0,1,2 are all together. This numbers have similar look with Korean alphabets ㅇ, ㅣ, ㄹ. This combination is pronounced “il”. 0,1,2 is being a logo and at the same time, it’s the name of the company, il.
Let’s talk about the logo of 1ing. 1ing has the mission that help people value themselves through our jewelry. This desire is from our mission 'Awaken Value’.
Like the mission of 1ing is born from il’s, Both logos are connected with each others. See how 1ing logo is created from il’s. 180 degree rotation makes 2 different logos.
1ing is pronounced “ring” but it’s not indicating a Ring in Jewelry. It’s more about the shape of loop so You will see different kinds of Jewelry, not just a ring.
Now Can you understand the meaning of logo? More importantly, This meaning becomes worth when you pursue your own value through our Jewelry. Let us hear the story about value in your life.